A creative director is someone who draws upon their experience to help create the highest quality, most interesting work possible for clients and teams. They are a visionary, a source of inspiration, also having the ability to coordinate and facilitate the execution of creative work within many different disciplines, lending cohesiveness, quality and flare to the overall project. Creative Direction is a service that allows the client to rest assured that all creative functions are managed and overseen with a steady hand, and delivered with integrity.
Branding is a craft. It’s a divining of layers of things that need to be made real; a voice, a sound that needs to take shape into something tactile, visual, definable. Branding is about making decisions and drawing lines in the sand. We live in a world where signals need to be clear and strong to not be drowned out. We need to be absolute in our communication. We need to dig deep to create something fresh and authentic. Our approach to branding focuses on creating strategic, modern, and usable design systems that meet the needs of a small or large company, giving them the tools for success.
Whether you’re building an ecommerce site, an iOS app, marketing site, or medical portal, your digital product is vital. There are so many things to consider: overall design, interaction, UX, interaction, programming, etc., and you need a design that is both creative and usable. Our approach to digital work is to create the finest, most beautiful design systems that feel modern, easy to use, and perform well for businesses. We offer custom proposals for digital products according to the time and effort required.
Packaging is the physical expression of your brand that customers get to experience in person. Great packaging makes a permanent impression, and fosters loyalty. In a world where everything feels so internet-based, offering customers a tactile experience is truly special, and should be considered. We offer a range of packaging design services, from simple designs and standard materials, to more in-depth custom options.
Graphic Design speaks to the bread-and-butter work of visual executions for commercial applications. Using the basic principles of hierarchy, scale, color, balance, etc. we are able to make work that people want to look at, work that makes an impression. Graphic Design employs timeless rules, as well as new tools, techniques, trends and effects. Our ever-changing landscape requires the use of a skilled and creative designer to ensure consistency and quality. Graphic Design is the foundational skill that supports all visual work.
What is art direction anyway? Maybe no one really knows. For us, art direction is a counterpart to branding, offering a more in-depth point-of-view when it comes to the “artwork” created for a brand. This can be anything that is created specifically for a brand that needs to fit into a specific look and feel that suits the project. Examples are a product photoshoot, 3D illustrations, lifestyle photography, and more. For AD, the devil (and the magic) is in the details. AD insures cohesive quality and brand consistency, creating an overall feeling of polish.
We offer a range of illustration commissions including line drawings, iconography, full-color illustrations, editorial illustrations, mascots, etc. For more specialized illustrations we offer art-direction + coordination with professional illustrators that can produce more custom art including 3D, motion graphics, and more.
Copywriting is the life-blood of design. Creative writing that tells the story of the product or company is essential to good creative work. Ranging from functional copy to creative headlines and marketing copy, we offer a custom package for copy according to the needs of the project.
Ads are increasingly important for brands, they also are taking many different forms including sponsored content, influencer placements, activations, pop-ups, out-of-home ads, and more. Traditional ads are being displaced by more creative forms of targeting customers including creative brand storytelling that resonates with audiences, press, and social media. We offer all ranges of creative services for ads whether you’re looking for traditional display ads, or something a bit more out of the box.
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