Disrupting the beverage industry came easy to Kin. With a powerhouse team of co-founders drawing from their experience in CPG, tech, and hospitality, Kin embarked on their journey to create an enchanting ritual for those looking for more options beyond traditional spirits. After creating their (beautiful) initial brand, packaging, and online shop, they needed a refreshed design system that reflected that maturity and success of the company. Together, we elevated their visual look and feel including color palette, typography usage, digital design, website + more.