Looking to expand and enhance their product line to target new customers, Evens sought to create a new look and feel for a line of supplement products. The initial brand focused more on the casual heartburn sufferer, or someone with occasional indigestion; after realizing there was a huge swath of people who wanted a more medically robust offering, we created a design system that felt (still) cheerful but also established and trusted. Shelving some of the more playful elements, we used geometric shapes and illustration, bold color, and elegant typography to refresh the look and feel of the brand system and packaging, ushering them into a new era.