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Scope of Work

Looking to expand and enhance their product line to target new customers, Evens sought to create a new look and feel for a line of supplement products. The initial brand focused more on the casual heartburn sufferer, or someone with occasional indigestion; after realizing there was a huge swath of people who wanted a more medically robust offering, we created a design system that felt (still) cheerful but also established and trusted. Shelving some of the more playful elements, we used geometric shapes and illustration, bold color, and elegant typography to refresh the look and feel of the brand system and packaging, ushering them into a new era. 

Helping Evens get serious

Evens

Dorsal

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dorsalhealth.com

Creative Direction

Branding

Graphic Design

Illustration

Art Direction

Digital Product

Chronic pain affects millions of Americans with epidemiologic studies estimating the prevalence of pain between 18% and 34.5%, and the resources available for many are not working (not to mention the devastation of the opioid crisis.) Dorsal was founded to offer comprehensive, accessible care for all Americans. Offering prescriptions, guided PT programs, and health coaching, the company is filling in the gap of care. In partnership with a brilliant young entrepreneur, Andrew Jin, we created an inviting, supportive brand identity.


Physical therapy for the 21st century

Dorsal Health

Attagirl is a salon experience steeped in sexy, timeless beauty with a twist of whimsy. The experience of the shop is rooted in the personality and story of the owner who exudes the style and flare of a bygone era and invites her clients into a space of confidence and possibility. Vintage imagery, collage cut-outs, gem-tones and minimal typography are just a few of the layers that we blended together to tell the story of AG. Thinking beyond the salon, we strove to create a hospitality experience that keeps customers coming back.