Cove

Scope of Work

  • Creative Direction
  • Branding
  • Graphic Design
  • Illustration
  • Packaging
  • Art Direction

A new daily dose for migraine-free days

Cove Beam is a new product, conceived by the company to be a daily, easy to drink for moderate migraine sufferers. "Magnesium, riboflavin, and CoQ10 have been proven in clinical studies to help prevent migraine attacks. Beam gives you an effective dose of each in one packet—not three separate pills." The client wanted the brand and packaging for Beam to feel like a trendy departure from the standard brand. Something that could break through and connect with a new, wider audience.

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