In the United States, 55% of counties have no psychiatrist, psychologist or social worker, and 70% don’t have a single child psychiatrist. Charlie Health was founded to offer a high-acuity mental health program for teens who need it most. Virtually-centered, they are available and accessible for those many teen and young adults who do not have help within driving distance to their homes. We carefully crafted the brand to express the science-focused, high-quality care, as well as the optimistic spirit of a company that provides hope in a time where there's a prevailing sense of hopelessness. A collaborative and comprehensive task, we built a new design system for Charlie that will allow them to grow for years to come.